Nouf is a strategic analyst with broad experience in finance and all aspects of corporate valuation, market analysis and financial management. She practiced managing corporate turnarounds and organizational restructuring.

Nouf Joined the Credit and Risk Department in SABB Bank; as a fresh graduate. Worked on preparing facility lines for major companies in the region, many with above USD500M revenues. Moreover, worked closely on syndicated facilities and assisted in finalizing the agreements and the processes to finance mega projects in the region. Before joining her Family’s Asset Management Trust, Nouf worked with DIFC Investments LLC, the Dubai Financial Centre investment arm, as Special Projects Officer. This experience gave her exposure to many international opportunities in diversified business sectors and also world class hedge funds In 2016, she made a decision to explore a new sector & career path. She joined Eastern Province Social Responsibility Council as The projects & initiatives director launching with her team several environmental, cultural, and social programs; in partnership with Saudi Aramco, Ministry of education, Universities, Cultural associations and more. She recently was assigned as the CEO where she’s applying her experience in business sustainability measures to social entrepreneurship projects. Aside from her career, Nouf is passionate about Social urbanism, innovation & design. She is also passionate about the Culture & Creative industries. Sailing & Yachting is her Sanctuary