"PROFIT MEETS PURPOSE-A SHARED VALUE INITIATIVE" event organized by Business Administration Department(Marketing Program) for College of Business and Administration on 23/11/2021. The Purpose of the event was to enlighten the young future female marketing professionals on Cause Related Marketing. The event was to bring to their knowledge that how small, medium and big enterprises outside are contributing towards society and at the same time building their brand image. The event was sponsored by Jasser. We invited dynamic female speakers from Almarai, Saudi Investment Bank, Code for Girls, Stand Out, O Communications, Syrup and Jasser. It was an interactive and knowledgeable session.

" SPEAK TO LEAD " an event organized by the Vice Deanship of Development and Quality of College of Business and Administration on 18/11/2021. The purpose of the event was to provide young society donors of Saudi Arabi a platform where they can inspire others with their success stories, life changing experiences and turning points of their lives. It was a successful event, Industry exerts from Flamingo, Baytrafal group and Sheworks enjoyed stories and experiences shared by the students.