To be pioneers in portraying a positive image of PNU locally and internationally.
To create Media content that contributes to applying the professional standards in creating and documenting PNU's news and achievements in order to highlight its academic and developmental role.
1. To highlight PNU's academic role and the quality of its outcomes.
2. To highlight PNU's achievements that are related to community service, women empowerment and sustainable development.
3. To increase the awareness in PNU's internal community of its achievements, activities, plans and programs.
4. To post news related to the scientific research and its role in making change.
5. To link PNU with the external community.